Fly with JetBlue and Enjoy the Benefits of Their App
Perhaps the most comprehensive of all the airline apps, you can pretty much do it all and then some on the Delta app. From taking a picture of your parking spot and storing it, to selecting which Sky Club you have access to based on the credentials you input, the Delta app is useful and desirable. You can track bags and download airport maps. Watching entertainment on the plane requires the separate Gogo Entertainment app.
JetBlue and Spirit announced a merger yesterday that would rank the two airlines as the fifth largest by fleet size, scheduled passengers carried, and the number of destinations served but the third largest by mobile download market share. Among airlines, mobile downloads correlate highly with revenue and can be looked at as a leading indicator in business growth.
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Though Spirit and JetBlue would both keep their own apps, combining app activity lets us look at the power the merged entity would have within the marketplace. Though Spirit-JetBlue bumps Delta down to fourth, you will notice that its market share is shrinking the last two months. In a recent analysis of how flight cancelations impact customer loyalty, we found that JetBlue and Spirit downloads have declined due to high cancelation rates (between 9-10%) in April.
Independently, Spirit is the fifth largest U.S. airline in mobile, followed by JetBlue in sixth and former merger candidate, Frontier, in seventh. It's no coincidence that these airlines trailing Spirit in mobile activity (which is, again, closely linked to fare and baggage revenues) would be vying for Spirit. In Q3 2020, when Spirit downloads shot up 96% quarter-over-quarter to beat its Q1 2020 performance, the whole industry likely took note as it became the first to recover after lockdowns.
In the chart above, you can see the inflection point at Q3 2020 became Spirit's new normal, as the pandemic shifted focus from business to leisure travel. Prior to this, Spirit's monthly download average had a healthy edge on the download average between budget carriers Allegiant and Frontier (about 20%). From Q4 2020 to this day, Spirit soars above its form competitors by 100% or more in quarterly download totals. It's this standout trajectory that JetBlue hopes to merge with.
The JetBlue app has been named a Top 10 Travel App by Smarter Travel, and in the 2018 Webby Awards the app took home a win for Best User Experience in the Mobile, Sites & Apps category and was also nominated for Best Travel App. In addition, the app has received over half a million reviews on the App Store while maintaining a 4.9-star rating. With more than 10 million downloads and counting, Wunderman Thompson Apps continues to work with JetBlue to innovate on the iOS and Android platforms.
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It can be quite annoying when an app from the App Store cannot be loaded and thus updated. The download or update is started, but only a fraction of the app is loaded after hours.Or an app like JetBlue-Book & manage trips cannot be installed because the download does not start even though you are connected to the internet.
If JetBlue-Book & manage trips is downloading very slowly, it could also be due to the size of the app itself. The progress bar gives you a slow download, but this may only appear because of the size of the app. In the event of an update, you can check in the respective app store how big the installation file is and see whether it may load for so long due to its size.
"The uptake of the new app and its features by JetBlue crew has been very encouraging," said 2e Systems CEO, Phil Douglas, "We've already seen the app downloaded over 3500 times to private devices, demonstrating its importance in the daily lives of crew members. We are absolutely delighted."
JetBlue Travel Products (a subsidiary of JetBlue Airways) has introduced a NEW travel app that is going to make planning your next family or friends trip SO much easier. The app is called Troupe. You can download it on the Apple app store or just visit the Troupe website to use this handy tool.
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